This is a downtown that isn’t just visited...
Northampton is lived in, loved, and woven into the daily rhythm of life.
Who We Are
The Downtown Northampton Association (DNA) is a 501(c)3 nonprofit committed to ensuring that Northampton doesn’t just endure, but evolves.
We work with business owners, property developers, artists, city officials, and residents to make downtown a place of economic strength, cultural energy, and lasting identity.
The DNA does more than promote downtown—it works behind the scenes to ensure businesses can start, grow, and thrive in Northampton. We are actively building the infrastructure to support both existing businesses and new ventures, ensuring that storefronts stay filled with dynamic, sustainable, and forward-thinking enterprises.
What We Do
01.
— We make downtown magnetic.
From can’t-miss events to unforgettable experiences, we create reasons for people to keep coming back.
02.
— We back small businesses.
We don’t just support them—we champion them, making sure they have the tools, exposure, and resources to thrive.
03.
— We build momentum.
We work with property owners, the City, and local organizations to fill storefronts, attract investment, & keep downtown vibrant.
04.
— We shape the vibe.
Planters, murals, holiday magic, and streets that invite you in—every detail is a brushstroke on the canvas of downtown’s identity.
05.
— We Elevate.
We don’t sell downtown—we elevate it. We’re not here to slap a marketing campaign on a problem. We solve, we build, we create.
06.
— We love our City.
Above all else, we love Northampton and want to see our City thrive.
Impact Stories
Jane’s Been A Migrant Worker Since She Was Just 12
A Brighter Future — For Cambodia’s Children
Partners
When you partner with the DNA, you:
✅ Stand at the forefront of Northampton’s growth. Gain meaningful visibility among thousands of residents and visitors while aligning your brand with the city’s most influential initiatives.
✅ Demonstrate leadership in community investment. Show your commitment to a thriving, resilient downtown—one where businesses succeed, arts and culture flourish, and public spaces invite connection.
✅ Strengthen the economic and cultural fabric of the city. Your sponsorship fuels the events, business support, and placemaking efforts that ensure Northampton remains a destination worth returning to—again and again.